Simple Brand Plan Worksheet
This worksheet will help you define the main ideas and personality of your brand. Fill it out to create a clear plan for how your brand will look, feel, and speak to people.
1. Basic Information
Your Company/Brand Name: _________________________________________
Date: _________________________________________
2. Our Story (What We Do & What Makes Us Special)
What does our company/brand do? (Describe it in 1-2 simple sentences)
What makes us special or different from others like us? (What is our unique thing?)
Who are our main competitors? (Other companies or brands that do something similar)
3. Our Purpose (Why We Exist)
Why do we exist? (Beyond just making money, what is our main reason for being?)
What problem do we solve for people? (How do we help our customers?)
4. Who We Talk To (Our Ideal Customers)
Who are the people we want to reach most? (Describe them simply - e.g., young families, small businesses, people who love pets)
What do these people need or want from us? (What are their hopes or problems we can help with?)
5. What We Are Like (Our Brand Personality)
If our brand were a person, what would they be like? (Circle or list 3-5 words that describe your brand's personality)
Friendly
Serious
Fun
Modern
Classic
Strong
Caring
Exciting
Trustworthy
Creative
(Other): ____________________
(Other): ____________________
