Imagine your brand is a person. How would that person act? How would they talk? What kind of feelings would they give to others? This is your brand's personality!
Making your brand like a person helps people connect with it and remember it.
1. What is Brand Personality?
It's the human feelings and traits you give to your brand.
It's how your brand acts and talks in the world.
It helps people like and trust your brand, just like they like and trust certain people.
2. Why is Brand Personality Important?
Makes you special: Helps you stand out from other brands.
Connects with people: People feel closer to brands that have a clear personality.
Guides your actions: Helps you decide how to talk, what colors to use, and how to design things.
3. How to Choose Your Brand's Personality (Simple Steps):
Tip 1: Know Your Customers (Who are they?)
Think about the people you want to sell to. What kind of people are they?
What do they like? What makes them happy? What do they care about?
Your brand's personality should be like a friend to these people.
Example: If your customers are young and love fun, your brand might be "playful" and "exciting."
Example: If your customers are serious business people, your brand might be "smart" and "trustworthy."
Tip 2: Know Yourself (What is your brand really like?)
What are your brand's true values? What does your brand believe in?
What is your brand's main goal?
Be honest. Don't try to be something you're not. Your personality should feel real.
Tip 3: Pick 3-5 Main Words
Tip 4: Show It Everywhere!
Once you know your brand's personality words, use them in:
How you talk:
Words you use: (e.g., "Hey there, friend!" if friendly; "Greetings." if serious)
Tone of voice: (e.g., happy, calm, energetic)
How you look:
Colors: (e.g., bright colors for fun, soft colors for calm)
Pictures: (e.g., smiling people for friendly, clear charts for smart)
Logo design: Does it look serious or playful?
How you act:
How you help customers: (e.g., quick and cheerful help if exciting, careful and detailed help if trustworthy)
Your social media posts: What kind of messages do you share?
Tip 5: Be Consistent (Always the Same)
Keep your personality the same every time people see or hear from your brand.
If your brand is "friendly" one day and "serious" the next, people will get confused.
Always use your chosen personality words to guide everything you do.
By giving your brand a clear and consistent personality, you will make it easier for people to understand, like, and remember your brand!
Sazrella Brand Design Studio
What is a Brand? (Simple Idea)
A brand is more than just a picture (like a logo). It's everything people think and feel about a company or product.
It's like how people know you by your name, your look, and your actions.
A strong brand helps people remember you, choose you, and trust you.
5 Steps to Build a Great Brand
Step 1: Find Out (What's Your Story?)
Listen and Look: Learn everything you can about the company, its workers, its customers, and other similar companies.
Check everything you have: Gather all old pictures, ads, and information about the company. What worked? What didn't?
Ask simple questions:
Who are you? (What is your main goal, not just to make money?)
Who needs to know about you? (Who are the people you want to reach?)
How will they find out? (Where will you tell them about yourself, like on a website or in ads?)
Why should they care? (What makes you special or better than others?)
Write it down: Keep good notes of everything you find.
Step 2: Plan (Your Big Idea)
Be clear about your focus: Good brands often do one thing very well.
What are you like? (Are you friendly? Strong? Modern? Old-fashioned?)
How are you different? (What makes you special compared to others?)
What is your main purpose? (Why do you exist?)
Make a simple "Brand Plan" paper: This paper will have your main purpose, who you want to reach, what you are like, what you sell, and why people should trust you.
Step 3: Make It Look Good (Your Look and Feel)
Use your "Brand Plan" paper: Make sure everything you design matches your plan.
Try many ideas: Draw, sketch, and think of different ways your brand can look and sound.
Focus on key parts:
Logo: A simple picture that people can remember. It should fit your brand.
Words/Letters (Font): The style of writing. Does it look serious, fun, or modern?
Colors: What colors will you use? Colors make people feel things (like red for exciting, blue for calm).
Pictures: What kind of photos or drawings will you use? They should all look similar.
Think about everywhere: How will your brand look on a website, a box, a sign, or a small phone screen? It should always look the same.
Show your ideas clearly: When you show your designs, explain why they are good for the company's goals.
Step 4: Use It Everywhere (Show the World)
Finish your designs: Make all the final pictures, words, and rules for how to use your brand.
Use it on everything: Put your brand on product boxes, websites, ads, signs, clothes, and more.
Protect your brand: Make sure no one else can copy your logo or name.
Show people how it looks: Imagine your brand in the real world.
Step 5: Take Care of It (Keep It Strong)
Make a "Brand Book": This book has all the rules for how to use your brand's colors, logo, and words correctly. This way, everyone uses it the same way.
Teach your team: Make sure everyone who works for the company understands and uses the brand correctly. They are like "brand helpers."
Keep your brand safe: Make sure it is always used the right way.
Tell everyone: Share your new brand with your workers first, then with your customers. Explain why you made changes.
Watch and change: See how your brand is doing. If things change in the world, be ready to change your brand a little bit to stay fresh and important.
By following these steps, a company can build a strong and clear brand identity that people will easily understand, remember, and trust. InsyaAllah.
