Simple Brand Personality Tips




Imagine your brand is a person. How would that person act? How would they talk? What kind of feelings would they give to others? This is your brand's personality!

Making your brand like a person helps people connect with it and remember it.

1. What is Brand Personality?

  • It's the human feelings and traits you give to your brand.

  • It's how your brand acts and talks in the world.

  • It helps people like and trust your brand, just like they like and trust certain people.

2. Why is Brand Personality Important?

  • Makes you special: Helps you stand out from other brands.

  • Connects with people: People feel closer to brands that have a clear personality.

  • Guides your actions: Helps you decide how to talk, what colors to use, and how to design things.

3. How to Choose Your Brand's Personality (Simple Steps):

Tip 1: Know Your Customers (Who are they?)

  • Think about the people you want to sell to. What kind of people are they?

  • What do they like? What makes them happy? What do they care about?

  • Your brand's personality should be like a friend to these people.

    • Example: If your customers are young and love fun, your brand might be "playful" and "exciting."

    • Example: If your customers are serious business people, your brand might be "smart" and "trustworthy."

Tip 2: Know Yourself (What is your brand really like?)

  • What are your brand's true values? What does your brand believe in?

  • What is your brand's main goal?

  • Be honest. Don't try to be something you're not. Your personality should feel real.

    • Example: If your brand helps the environment, its personality might be "caring" and "responsible."

Tip 3: Pick 3-5 Main Words

  • Choose a few strong words that describe your brand's personality.

  • Don't pick too many. Keep it simple and clear.

  • Some ideas for words:

    • Friendly

    • Exciting

    • Honest

    • Strong

    • Gentle

    • Cool

    • Clever

    • Funny

    • Brave

    • Calm

Tip 4: Show It Everywhere!

Once you know your brand's personality words, use them in:

  • How you talk:

    • Words you use: (e.g., "Hey there, friend!" if friendly; "Greetings." if serious)

    • Tone of voice: (e.g., happy, calm, energetic)

  • How you look:

    • Colors: (e.g., bright colors for fun, soft colors for calm)

    • Pictures: (e.g., smiling people for friendly, clear charts for smart)

    • Logo design: Does it look serious or playful?

  • How you act:

    • How you help customers: (e.g., quick and cheerful help if exciting, careful and detailed help if trustworthy)

    • Your social media posts: What kind of messages do you share?

Tip 5: Be Consistent (Always the Same)

  • Keep your personality the same every time people see or hear from your brand.

  • If your brand is "friendly" one day and "serious" the next, people will get confused.

  • Always use your chosen personality words to guide everything you do.

By giving your brand a clear and consistent personality, you will make it easier for people to understand, like, and remember your brand!


Sazrella Brand Design Studio


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